Raising Awareness. Driving Growth.

Brand strategy and design for life science companies at all stages of growth

While all companies are interested in raising awareness and driving growth, not all market sectors share the same branding needs or experience the same development trajectories. In our experience, biotech and pharmaceutical companies have unique needs that continue to evolve as their technologies mature or their therapeutic candidates advance through the clinic. Often launching as small, privately held start-ups with pre-clinical assets, life science companies’ early branding and messaging typically target limited audiences via their name, logo and a simple website. However, if all goes well, those audiences continuously change and expand as companies build their employee base, initiate clinical trials, prepare for an IPO, seek partners, prepare to file an NDA, or launch their first product. With success comes increasingly complex branding, messaging, websites, and marketing collateral.

D&CO has worked with life science companies for more than 15 years. Our work often spans years of growth and our client partnerships have evolved as their needs have changed. Sometimes we are there in the early start-up phase, in other cases, we are engaged to help clarify the brand for a company that has advanced over time, is poised to bring a new drug to market, or seeks to build a patient community for a novel treatment. We have done it all!

We relish the myriad challenges of working with companies that are striving to improve the lives of people living with rare and chronic diseases. Noteworthy examples of our work are outlined below. If you are interested in learning more about how D&CO can raise awareness and drive growth for your company, we would love to hear from you.