Raising Awareness. Driving Growth.

OTHER NEWS & INSIGHTS

09.02.21

Global Talent Management software leader Acendre contracts D&CO for Brand Strategy

08.27.21

Seattle, WA bi-specific antibody therapy company Link Immunotherapeutics contracts D&CO for Brand Strategy and Website.

07.09.21

D&CO launches new corporate website for DiNisco Design Architects + Planners

07.27.2021

Raising Awareness. Driving Growth.

Brand strategy and design for life science companies at all stages of growth

While all companies are interested in raising awareness and driving growth, not all market sectors share the same branding needs or experience the same development trajectories. In our experience, biotech and pharmaceutical companies have unique needs that continue to evolve as their technologies mature or their therapeutic candidates advance through the clinic. Often launching as small, privately held start-ups with pre-clinical assets, life science companies’ early branding and messaging typically target limited audiences via their name, logo and a simple website. However, if all goes well, those audiences continuously change and expand as companies build their employee base, initiate clinical trials, prepare for an IPO, seek partners, prepare to file an NDA, or launch their first product. With success comes increasingly complex branding, messaging, websites, and marketing collateral.

D&CO has worked with life science companies for more than 15 years. Our work often spans years of growth and our client partnerships have evolved as their needs have changed. Sometimes we are there in the early start-up phase, in other cases, we are engaged to help clarify the brand for a company that has advanced over time, is poised to bring a new drug to market, or seeks to build a patient community for a novel treatment. We have done it all!

We relish the myriad challenges of working with companies that are striving to improve the lives of people living with rare and chronic diseases. Noteworthy examples of our work are outlined below. If you are interested in learning more about how D&CO can raise awareness and drive growth for your company, we would love to hear from you.

Adimab

D&CO has worked with this successful biotech company since it was founded by serial entrepreneur Tillman Gerngross in 2007. We created their distinctive logo, brand platform and first two websites. As Adimab grew, we worked with Gerngross to ensure the brand and design assets reflected the company’s value and aspirations for growth. As part of our work, we developed seven annual cable car campaigns as part of Adimab’s presence at the JP Morgan Healthcare Conference in San Francisco. The campaign, which highlighted their successful partnerships with top pharmaceutical companies and nimble biotechs, featured large-scale banners on every Powell & Market Street cable car. As Adimab continues to grow and evolve, so does our engagement. Click here to learn more about our annual cable car campaign for Adimab.

Ironwood

Dedicated to making a difference for people living with gastrointestinal diseases, Ironwood’s core values are reflected in everything they do. D&CO worked with Ironwood from the beginning, designing their timeless logo and initial brand assets in 2006. As the company grew, D&CO led a company-wide project to articulate their mission, vision and core values. This work led to a comprehensive graphic installation throughout their corporate headquarters to make their values lived.

The right engagement at the right time

As companies seek to increase audience engagement, there are natural transitions to invest in brand strategy as business goals evolve. Flexible in approach and creative in execution, we are poised to collaborate with companies on projects large and small. From creating an initial logo and website, messaging platform, articulating mission, vision and values, to refreshing brand assets and capturing company culture, D&CO strives to be the partner of choice for the life science industry.

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OTHER NEWS & INSIGHTS

09.02.21

Global Talent Management software leader Acendre contracts D&CO for Brand Strategy

08.27.21

Seattle, WA bi-specific antibody therapy company Link Immunotherapeutics contracts D&CO for Brand Strategy and Website.

07.09.21

D&CO launches new corporate website for DiNisco Design Architects + Planners