A MESSAGE IN MOTION
ADIMAB CABLE CAR CAMPAIGN, BRAND IDENTITY & WEBSITE
The response Adimab received from the campaign was tremendous. The campaign was featured in The IN VIVO Blog, “The JPMorgan Healthcare Conference: Where Optimism Is Its Own Catalyst”. The blog post declared, “This was the year a tiny biotech boasted about its technology from the sides of Powell-Mason cable cars (yes, Adimab bought every available ad for the week).”
D&CO has been responsible for all of Adimab’s branded materials —identity, website & stationery— since 2007. Adimab’s brand identity is the combination of
the letter “A” and that of a trefoil knot— a continuous form that loops upon itself several times (an allusion to Adimab’s tagline and value proposition, “the power of integration”).
D&CO was responsible for all candid photographs used on Adimab’s website. These photographs show both Adimab’s character and it’s new, $7M state-of-the-art headquarters in Lebanon, NH.
ON THE WEB
The new dynamically-resized website showcases Adimab’s continued success with its industry leading antibody discovery platform. In addition to its existing partnerships with biotechnology firms and large pharma companies,
Adimab recently secured technology transfer deals with three of its partners— GSK, Biogen Idec, and Novo Nordisk.
Adimab’s new website contains the following features:
Headlines and testimonials from key partners validate Adimab’s peerless offering.
New site areas describe Adimab’s expanded technology offering, including work in bispecifics.
“Partnering” promotes the firm’s global perspective with an interactive map showing Adimab’s US, European, and Asian partners.
Finally, the entire website is driven by a robust, yet simple and intuitive Content Management System (CMS). Press releases, news and publications are easily created and maintained by Adimab’s own staff.