A MESSAGE IN MOTION

ADIMAB CABLE CAR CAMPAIGN, BRAND IDENTITY & WEBSITE

Design & Co. created a cable car ad campaign to coincide with Adimab’s presence at the 2011 JP Morgan Healthcare Conference in San Francisco, CA. In addition to existing relationships with top pharma companies, Adimab had recently secured partnership deals with Eli Lilly, Genentech, and Human Genome Sciences. Adimab wanted to use the campaign to showcase these extremely important partnership deals. In addition, Adimab sought to tout their novel technology platform to other big pharma companies at the conference with pithy, provocative, and eye catching headlines.

Response

The response Adimab received from the campaign was tremendous. The campaign was featured in The IN VIVO Blog, “The JPMorgan Healthcare Conference: Where Optimism Is Its Own Catalyst”. The blog post declared, “This was the year a tiny biotech boasted about its technology from the sides of Powell-Mason cable cars (yes, Adimab bought every available ad for the week).”

BRAND IDENTITY

D&CO has been responsible for all of Adimab’s branded materials —identity, website & stationery— since 2007. Adimab’s brand identity is the combination of
the letter “A” and that of a trefoil knot— a continuous form that loops upon itself several times (an allusion to Adimab’s tagline and value proposition, “the power of integration”).

CAPTURING MOMENTS

D&CO was responsible for all candid photographs used on Adimab’s website. These photographs show both Adimab’s character and it’s new, $7M state-of-the-art headquarters in Lebanon, NH.

ON THE WEB

The new dynamically-resized website showcases Adimab’s continued success with its industry leading antibody discovery platform. In addition to its existing partnerships with biotechnology firms and large pharma companies,
Adimab recently secured technology transfer deals with three of its partners— GSK, Biogen Idec, and Novo Nordisk.
Adimab’s new website contains the following features:
Headlines and testimonials from key partners validate Adimab’s peerless offering.
New site areas describe Adimab’s expanded technology offering, including work in bispecifics.

GOING GLOBAL

“Partnering” promotes the firm’s global perspective with an interactive map showing Adimab’s US, European, and Asian partners.

SUCCESS

Finally, the entire website is driven by a robust, yet simple and intuitive Content Management System (CMS). Press releases, news and publications are easily created and maintained by Adimab’s own staff.