OTHER NEWS & INSIGHTS

12.05.24

Borderline Personality Disorder Alliance contracts D&CO for new branding program

11.22.24

D&CO launches new corporate website for Consano Bio

11.15.24

D&CO launches Monuments, Memorials & Markers microsite for Freedom's Way National Heritage Area

06.29.22

What’s Your Special Sauce?

01.31.22

Building on Common Ground

05.26.2021

Driven by Purpose

What is your why?

Companies in any industry can be purpose driven. When reflected in a company’s messaging and brand, purpose builds engagement and loyalty. Communicating to customers what a company does is only the beginning for companies driven by purpose. Sharing the motivation and passion that drives founders and continues to power innovation and growth is the all-important ‘why’ that fuels purpose-driven companies. Increasingly, and significantly with younger generations, audiences are drawn to purpose-driven brands.

Purpose is a passion at D&CO. Our work shines brightest when we work with clients who are driven by ideas of service and responsibility and commitment to quality and innovation. Two recent, and very different, case studies illustrate how purpose drives brand.

GlenPharmer - an immersive brand experience

GlenPharmer Distillery is a ‘grain-to-glass’ distillery located in Franklin, Massachusetts, in a distinctive granite and timber mill building surrounded by a pastural glen. Passionate about every detail of the distillery, tasting room and restaurant, they knew their brand and website needed to reflect their purpose-driven ‘better liquor through chemistry’ vision. D&CO embraced the challenge, designing everything from the logo to the website to the bottles the spirits are packaged in. What makes this brand successful is the clear focus and vision of the founders — creating an authentic product and experience.

Akebia – living better with kidney disease

The life science industry has no shortage of purpose-driven initiatives, and D&CO has been fortunate to work with several innovative companies to build brand platforms, identities, and websites in the exciting life science industry.

One such engagement stands out. Akebia is a fully integrated biopharmaceutical company addressing complications of chronic kidney disease (CKD). With more than 37 million Americans currently living with CKD and millions more worldwide, Akebia focuses on treatments that help patients with CKD live better lives. This focus on quality of life is central to their brand.

To be successful, the Akebia brand needs to resonate with diverse audiences, including investors, scientists, medical professionals, and patients. D&CO worked with Akebia to create a brand platform and website that reflects their purpose-driven mission. With brand assets to drive public awareness campaigns and ‘challenge the status quo’, and a website that includes stories of people living with CKD, Akebia provides information and hope to the medical community and patients as they strive to live better lives.

Conclusion

Purpose, reflected in positioning and brand assets, provides a platform for growth and success for companies of all types, in any industry.

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