Scott Kirk

Scott is a brand storyteller devoted to finding meaning that inspires better brand positions. He brings considerable experience, having recently served as Chief Brand Officer for PAVLOV Advertising, where he formed methods for insights gathering and brand development. He has crafted strategies for startups to global giants.

He believes brands are about relationships on a human scale, and that they thrive on empathy for the customer. He began his career as an advertising copywriter at RadioShack, ultimately rising to director of corporate communications. He shifted to the ad agency scene, with decades of award-winning results in advertising, culture building, media relations, and marketing. He has written for all forms of media.

Scott earned his BA in Marketing from TCU and is a frequent guest lecturer on branding for the MBA programs at Baylor University, Tulane University, and TCU.