WHERE FORM MEETS FUNCTION

LEMESSURIER BRAND IDENTITY & WEBSITE

Founded in 1961, LeMessurier is one of the premier structural engineering firms, recognized nationally for 50+ years of work on iconic buildings such as Citicorp Tower, The Federal Reserve Bank of Boston, and most recently the Boston Convention Center.
BRAND IDENTITY

D&CO created a new firm branding program, which included a name change from “LeMessurier Consultants” to simply “LeMessurier.”

Print collateral included business cards, envelope, letterhead and mailing label. The new identity is an expression of strength, elegance and simplicity.

DISTINCTION

DISTINCTION

LeMessurier’s “work” page features an in-depth, comprehensive grid of all of their projects complete with a complex filter system that dynamically modifies the grid in real-time. The filter options include sorting by the firm’s work by structural system, region, or by location. Filtered results can be navigated once an individual project has been opened, and the filter settings remain when the user returns to the work grid.

FIRST PLACE WINNER WEBSITE SMPS BOSTON ROC AWARD 2014

RECOGNITION

D&CO’s work on LeMessurier’s new website was recognized by the Society for Marketing Professional Services Boston annual ROC (Recognizing Outstanding Communication) awards 2014. The SMPS ROC honors firms and individuals who have made outstanding contributions to the architectural, engineering, and communications industries.
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The post-launch site metrics speak volumes!

48%
INCREASE OF Total Visits
65%
INCREASE OF Unique Visitors