CHALLENGING THE STATUS QUO

AKEBIA'S KIDNEY WEEK AD CAMPAIGN

Design & Co. created a promotional campaign as part of Akebia's lead sponsorship of Kidney Week, the American Society of Nephrology's annual conference and trade show. D&CO created all campaign messaging, graphics and photography for escalator clings, digital displays, banners, and table tents.

DISRUPTION

D&CO developed three statements to reinforce the disruptive nature of Akebia's approach to Chronic Kidney Disease (CKD). Akebia's bold charge to imagine "life without dialysis" led to "Challenging the Status Quo — for the renal community, for people living with kidney disease, for better lives."

BRAND IDENTITY

D&CO created as simple yet bold logo that features a custom designed “A” which can be used in standalone applications. The trapezoidal “ribbon” references disease awareness campaigns as the company seeks to improve the visibility of this long neglected yet common malady.

ROLLOUT

A coordinated, single day brand rollout preceded Kidney Week at a company-wide, "All Hands" meeting where employees received new business cards and branded fleeces.

ON THE WEB

The new responsive website supports Akebia’s expertise in renal and promotes firm culture with D&CO produced employee interview videos. The robust website interacts with third part interfaces for Investor Relations (Intrado) and Talent Acquisition (iCIMS and SilkRoad).

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STAND OUT

In a sea of blue and gray, Akebia's new logo distinguished itself on a trade show floor brimming with industry competitors.

STAYING ON POINT

Finally, Akebia’s new website is driven by a robust, yet simple and intuitive Content Management System (CMS). Press releases, news and publications are easily created and maintained by Akebia’s IR, HR, and Corps Comm teams.